Hua Li

WWD China Senior Editor & Beauty Inc China Editor-in-Chief

Embrace brilliance in simplicity, and share beauty in unity.

Introduction:

I cover fashion, beauty, and hard luxury with a focus on trends through lenses of finance, investment, marketing, and retail. To me, the logic behind the dream is more fascinating than the dream itself. I believe that in an age of fragmented content, in-depth storytelling still matters.

Advice:

Fashion stops being fashionable the moment you explain it.